RMG Exposed: Preview & Discussion with Holly Mazar-Fox

Holly_MazarIn anticipation of RMG Exposed, the annual fundraising auction of juried photography in support of the Robert McLaughlin Gallery, the RMG presents a special preview event and discussion with art consultant Holly Mazar-Fox on Novemeber 12 from 7 pm – 8 pm.

Holly will talk about collecting contemporary photography and what to look for in a photographic edition. She will also share her selections from the RMG Exposed Auction and offer advice for new and seasoned collectors.

We chatted with Holly by email about how to start an art collection, her top picks from RMG Exposed, and the importance of limited editions:


Being an art consultant is a unique job. What drew you to the art world? 

I’ve had a very strong passion for the arts from an early age, which I have pursued at both an academic and professional level. I graduated from Yale University with a BA in the History of Art and
then went on to complete a master’s degree at The Courtauld Institute of Art at University of London, England. I have gained extensive practical experience of the art world; I worked for an art
non-profit organization, a boutique contemporary commercial gallery and the Corcoran Gallery of Art in Washington, D.C..

Upon returning to Toronto, I saw an opportunity to guide clients (private individuals, companies and art professionals) by providing a variety of art related services including advising on purchases, collection management and appraisals. The most fulfilling aspect of my job is connecting people to art – whether introducing them to a new artist or art full stop or recommending a recently opened exhibition. Art is so personal, but yet it forms the very cultural fabric that enhances our daily lives.

Is contemporary photography becoming more noticed in the art market?  How are artists working in this medium?  

Within the last 25 years, photography has very much emerged from the shadows to become an art form in its own right celebrated by collectors and institutions alike. Facets of the art landscape devoted exclusively to photography have emerged covering events to awards, including Toronto’s own CONTACT Photography Festival as well as the annual Aimia/AGO Photography Prize that recognizes pioneering contemporary photographers.

The majority of today’s artists are working within the digital photography space, leaving the dark rooms behind! In addition to moving away from the traditional norms, there has been an increased
interest in the exploration of material components and chemical processes produced through photography as well as the extrapolation of the still image translated into video installations.

What is a  “photographic edition”, and why is it important?

Photographs are generally sold in editions – meaning that a total number of that specific photograph has been printed at one time and then retired. In some cases the original file/negative is kept by the artist or destroyed.

The number of prints in an edition can range immensely, for example from three to 950, in addition to an Artist’s Proof, which is usually kept by the artist (AP for short).

It is important when considering a print to consider the edition size; the smaller the edition the more exclusive with fewer pieces in circulation in comparison with a large issue edition. This year RMG Exposed will be presenting a special installation, SPIN by Katrina Jennifer Bedford – a limited edition of 50 prints of the project will be for sale, created exclusively for this event.

What advice would you give to someone looking to start an art collection?

Should you be looking to acquire artwork as a budding collector, consider working with an art consultant. The art world can be an intimidating and challenging place to navigate without the help of a specialist. Mazar-Fox Art Consulting has an in-depth and thorough knowledge of the art market from all angles; covering a wide range of artistic styles and mediums to value for money. I’m constantly attending art fairs, exhibitions, and auction sales both locally and abroad to seek out new talent, while also keeping a pulse on current market trends. I can assist clients in matching artwork with their tastes, aesthetic, and budget (no amount is too small). Working with an art consultant not only provides you with an opportunity to enhance your own knowledge about art, but also enables collectors to have access to high calibre art at all price levels.

In your opinion, what three photographs in the RMG Exposed auction stood out?

BrilynnFerguson-StAgnes-1Brilynn Ferguson – St Agnes. This photograph is incredibly powerful – its elongated perspective and sharp details immediately draw you into the frame. The unmistakable vibrancy of the colourful
graffiti work being bordered by a majestic gothic arch brings an interesting juxtaposition between old and new. From my perspective, there is a mixture of sadness and beauty being captured as decay is met with a warm glow of light pouring through the window – there is a real narrative to this one!

Glen-Lee-Jones-THE-MAZEGlen Lee Jones – The Maze. I find the energy and playfulness of this piece extremely appealing – the geometric shapes and clean lines are reminiscent of an Art Deco style. A visual challenge to
layer contrasting patterns, Jones has found the right formula with a muted palette in the background in combination with a slightly more colourful range of red and navy hues in the foreground. This
composition really does pop.



lora-moore-kakaletris_skimming-the-surfaceLora Moore-Kakaletris – Skimming the Surface. I am very much drawn to the interplay of light and dark shadows of this figurative piece. For me, there is also a peacefulness and stillness
to the work – the opaque section of the water evokes feelings of solitude, while the subject is captured in an elegantly outstretch pose that brings this photograph to life.



You attend many events and auctions.  What makes the RMG different, and why do you support it? 

The RMG Exposed fundraising auction is a wonderful opportunity to not only support Canadian contemporary photographers, but also the exceptional programming at the RMG that in turn serves the entire Durham community.

The RMG is continually developing new ways to interact with art through engaging exhibitions and educational endeavours by sharing the positive effects of artwork with audiences – I believe everyone should have access to art and the RMG remains dedicated to this cause.

I’m especially drawn to photographic concentration of this auction as I’ve seen some very interesting artistic developments within this particular art form that are pushing the boundaries of creativity.
Leave the evening with a work of art in hand and satisfaction that you’ve given a little back to the RMG. I encourage everyone to bid high and often!

Holly Mazar-Fox holds a BA from Yale University in the History of Art, an MA from The Courtauld Institute of Art (England) and received an LLB from City University (England). Prior to founding Mazar-Fox Art Consulting, Holly gained art industry experience working for both institutions and commercial galleries, including the Corcoran Gallery of Art and Artist’s Proof Gallery, based in Washington, DC. Holly’s international experiences in the art market through both academic and professional channels have allowed Holly to establish an extensive network of dealers, curators and specialists. For more information, please visit www.mazarfox.com.

Jen_Yeaman_bigbeachRMG Exposed is November 14, 2015 from 7 pm to 10 pm.  Tickets can be purchased online, and proceeds support education and community programming, while helping to increase awareness of contemporary photography.  To preview all the photographs, click here.  


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